CDB Neon é Coisa De Brasileiro
At the launch of Neon’s new CDB product, we created a fresh, vibrant approach for a category typically associated with technical, inaccessible communication. Our goal was clear: to show that investing can be simple, approachable, and deeply connected to Brazilian culture.
From this insight, we developed the concept "CDB is Coisa De Brasileiro" — a playful twist on the acronym that brought investment closer to everyday habits.
Drawing from real cultural references — like saving coins in a piggy bank or tucking money into the wallet for good luck — we built a colorful, warm visual identity paired with a direct, conversational tone. This creative platform extended across every product launch touchpoint: app screens, push notifications, paid media, educational content, influencer marketing, and product videos.
Creative solutions and deliverables
Proprietary key visual with vibrant, popular aesthetic
Launch film using colloquial language and upbeat pacing
Social media content highlighting everyday saving habits
Partnership with Podpah podcast to amplify the street-level tone
Results and impact
• +40% increase in organic search volume for "CDB Neon" during the launch period
• Up to 25% growth in active investors in the first two weeks
• Social media CTR above 3% and average video view-through rate of 65%
• Rapid adoption among the target audience through app and influencer activations
• Recognized internally as one of the brand’s strongest product launches to date
Highlight
More than just a marketing campaign, this project repositioned a financial product through a culturally rooted creative platform — proving that you can talk about investments with authenticity, proximity, and Brazilian flair.